From an expensive hobby to a successful product empire . . .
This is my journey
I’m a Glamma Mumma Business Diva! Born and raised in Sydney Australia, my mission is to EMPOWER you to reclaim your sparkle by making your Million Dollar Ideas a REALITY.
But I have to tell you something. And it may shock you . . .
. . . I wasn’t born an entrepreneur.
In fact, I had no product experience AT ALL when I launched my glam solution to belly and butt flashing – Snugbods Bodysuits (in fact, I didn’t even know how to sew on a button!).
Sick and tired of feeling awkward and uncomfortable in my skinny jeans, after I had my precious Little Princess I was no longer willing to sacrifice my love of GLAMOUR and FASHION for comfort.
Women deserve to FEEL good as well as LOOK good. So, short of inventing a pair of stilettos made of clouds, Snugbods is my contribution to the comfort of classy and fashionable women everywhere. (Click here for the embarrassing full scoop on why I really created Snugbods.)
Not only did this bodysuit revolutionise my wardrobe, it revolutionised my LIFE. I wanted the elusive singlet that never rolled up, and I TRANSFORMED my simple IDEA into a physical REALITY, one that’s been featured in The Today Show, The Catch Up Show, ABC Matters, Women’s Day, Who Magazine and Dolly Magazine to name a few.
And let me tell you – there’s nothing quite as DELICIOUS or SATISFYING as holding a TANGIBLE sample of your Million Dollar Idea for the first time.
I was hooked!
My next Million Dollar Idea came after I ELIMINATED wheat, sugar and dairy from my diet and became semi-vegan (I only have eggs and seafood).
My green smoothie and juicing addiction grew, until one day I glimpsed a picture of something that looked like a straw made of GLASS. I started to wonder if it really existed . . .
I found one online and, while my juices tasted INCREDIBLE through the glass straw, it was too long for my martini glass. Something had to be done – I contacted the manufacturer, and 3 WEEKS LATER I was selling my super eco-stylish Glass Straws through my new website!
Who says eco-consciousness isn’t SEXY?
What you need to know
I created Snugbods Bodysuits and Glass Straws with no previous product experience.
I messed up. I got lost. I stopped altogether.
To be honest, product creation, sourcing, importing, getting patents and attracting media coverage nearly did my head in.
But then I found my feet.
I got grounded, found a mentor, and my success SKYROCKETED!
And now I can help you. I can show you how to avoid the mistakes I made and bring your Million Dollar product idea to life!
Authenticity sells, so I’ll be straight with you – I’m not perfect. My life isn’t always sequins and roses, and I’ve made a commitment to be more authentic in my own business, sharing my highs AND my lows, to INSPIRE you to do the same.
Because takes real COURAGE to be truly, deeply, soul-wrenchingly authentic, especially with your clients, where we feel like we have to have it all figured out.
So I’m striving to walk my talk. I was disconnected from myself for a long time before I GOT BACK IN TOUCH.
And, as I peel back the layers and get closer and closer to the real me, I feel myself being called to do so many things. I’m honouring them, and I want you to HONOUR YOUR PURPOSE as well.
From my time in the corporate world, to setting up TWO thriving businesses, to having the PRIVILEGE to mentor heart-centred, conscious women like you, my approach is, shall we say, UNIQUE.
I love working with my INTUITION. I love candles, angel cards, oracle cards and incense. I believe that you are the foundation of your brand, whether you’re selling a service, an info product OR a physical product.
And I KNOW that combining the REAL YOU with concrete business, marketing and product manufacturing savvy is the CATALYST for transforming your Million Dollar Idea into a Million Dollar business.
10 juicy facts about me!
- I come from a big Lebanese family and have TWENTY-NINE nieces and nephews, with TWO MORE on the way!
- I’m a recovering adrenaline junkie – from my days of going from bungee jump to motorbike to fast car, I’m now savouring the balance between the EXTREME and the everyday.
- I’m married to my WONDERFUL Mr Handsome, and our 7-year-old Little Princess is a junior Blingstress, constantly telling people about Snugbods and all our different styles!
- I love ALL music, from classical to pop to hard-core rap, so if you hear me mumbling something offensive don’t stress – it’s not you!
- If I was a FAMOUS POP STAR, I’d be a cross between J.Lo and Shakira, who’s half Lebanese! (And I always wanted to be South American growing up!)
- I once saw a flash go off and instinctively struck a pose. It turned out that it was actually lightening and my hubby and family have NEVER let me live it down!
- Always the SUPERSTAR, I was so excited when Virgin Australia launched and I could walk down the stairs from the plane to the tarmac like a celebrity. The first time I landed I left the plane, raised my hand to do the Queen’s wave . . . and Mr Handsome WASN’T THERE! He stole my superstar moment, and it took me two days to forgive him, ha ha!
- I love cupcakes, rainbows, shoes, statement pieces, anything that sparkles, books, dancing, green juices (with Glass Straws), and nourishing my body with clean, simple foods. This means you’ll find posts on my blog about cupcakes, rainbows, shoes . . . lol! Seriously though, you’ll find posts on health stuff and fashion stuff, as well as the business and transformation stuff.
- I love working from home and, as GLAM as I love to look, you’ll sometimes catch me in my pjs at 3pm!
- I have a CONFESSION to make . . . life isn’t perfect. While I have an awesome, THRIVING business and family, I’m not the perfect entrepreneur or the perfect mum. As you’ve discovered, I work in my pjs, and my family sometimes makes do with sandwiches when I don’t get dinner on the table. But there’s HAPPINESS, FUN, and SPARKLING SUCCESS in both my family and my business.
To discover how you can turn your Million Dollar Idea into a sparkly SUCCESS, contact me.
Go forth and SPARKLE!
In glamour and comfort,
